The government-backed savings provider, National Savings and Investments (NS&I), have been named as the first customer within the government to meet Sustainable Mail environmental standards.

Sustainable Mail has been designed by Royal Mail to help businesses increase the use of environmentally-friendly materials in mailings, while reducing the amount of mail in the waste stream.

Unless you don’t have any form of communication with the outside world, you would’ve heard the news of Michael Jackson’s untimely death.

To many MJ will always be known as the ‘King of Pop’ and as man who revolutionised the video music industry, as he was at the forefront of the MTV era. However, people should also remember him as a man who marketed himself as a global music icon.

At the peak of his powers Michael Jackson was seen as a multidimensional entertainer, who broadcasted himself extremely well through the new medium of music videos. This helped MJ and MTV rise in tandem and made him a global icon for the visual images he created, as well as the singing.

A data strategy employing traditional methods of marketing may be the key to survival for businesses struggling in the recession, according to a new survey.

In recent times direct mail has been overtaken by less costly marketing methods such as email marketing. However, research has found that direct marketing is eight times more effective than other strategies.

Nationwide has doubled its product sales across online and offline channels through more targeted direct marketing.

Nationwide has tailored more personal customer offers through direct mail, internet banking and in-branch and call centre interactions.

A competition created to give youngsters experience of the work which goes on in the direct marketing industry has received a record number of entries.

The Direct Marketing Association (DMA) started the Young Direct Marketing Awards (YMDAs), which calls on pupils to create advertising material for one of three charities.