Self storage company Big Yellow’s tide effect ad brings wave after wave of household belongings crashing into a room. Everything from toys, musical instruments and  pieces of furniture to plates and CDs rides on a wave into the room, then disappears as it’s sucked out again by the tide. Just like putting your clutter into storage. Clever.

As a specialist in direct marketing, Eclipse Marketing is throwing its weight behind a major new standard, aimed at reducing the environmental impact of the industry.

The standard, the first covering environmental performance in the field of direct marketing, is being developed by the Direct Marketing Association (DMA) and an alliance of like-minded member companies, in conjunction with BSI British Standards. It will cover all areas, from direct mail to email marketing.

by Mark Bond, Sales Director, Vodafone

Vodafone has staged some memorable corporate events over the years but it will be difficult to top the one that took place at Goodwood in November.

We invited some 20 senior executives from client companies to be driven round the circuit by none other than Formula One superstar, Lewis Hamilton. The event was part of our title sponsorship deal with the Vodafone McLaren Mercedes F1 team.

A major automobile manufacturer is using the latest social media monitoring and analysis to find out what its customers really think about the brand. For some time, Eclipse has been implementing and managing a customer satisfaction programme for a major automobile manufacturer, based on a telephone survey created by the customer research experts JD Power. Eclipse felt, however, that the client was only seeing half of the picture.

Another technical triumph from Sony. Apparently it took a team of 40 animators three weeks arranging the “Play-doh” bunnies to create around 100,000 still images in the one minute advertisement.The 200 brightly coloured bunnies follow in the footprints of hundreds of bouncing balls and exploding paint used in previous Sony ads. All these were produced using the same techniques used in the Wallace and Gromit moves.