Memorable campaign
November 7th, 2007 // Permalink
In 30 elegant seconds, Vauxhall’s ecoFLEX ads get the message across. Children all over the world are shown playing with toy cars. The narrator introduces the EcoFLEX initiative that gives incentives to owners who decide to swap to the new, fuel-efficient, low-polluting Vauxhalls. The Louis Armstrong music adds just the right amount of emotion. The tagline ‘Because of them. Because of this.’ says it all. Simple. Memorable. And we get the point. See video clip.
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