With the New Year barely off the starting blocks, the gloom-mongers are hard at work.

Marketers are working longer hours, we’re told, because of increasing client pressure, a point taken further by Seth Godin in his workaholic post. Data protection issues loom even larger following various highly disturbing public sector breaches and a red-faced Jeremy Clarkson, who proved that even the serious business of data security had its funny side.And companies will have to shape up and deliver on those promises if green marketing isn’t to end up being merely the bandwagon of all bandwagons. Over it all hangs the small but darkening spectre of US recession fears.

At Eclipse we’re a ‘glass half full’ agency and refuse to be downhearted by any of this. Instead of wasting time worrying, we’ll be helping our people work more effectively for clients and have a life, looking at our own data security procedures, and making sure we live our green credentials, not just talk about them. As for economic jitters from across the Atlantic, we’re with those who see the prospect of a global downturn as another opportunity - though we wouldn’t go as far as some, calling it a blessing in disguise.

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