Eclipse Marketing has appointed Pippa Turnbull as a senior account manager.

For Pippa, this new appointment with the database marketing agency marks a departure from her previous role in the automotive industry, where she was direct marketing executive for BMW UK. She’s now spearheading the Eclipse team working on a major account for the food products company, Alpro soya.

“I’m very much looking forward to working in a different sector and to the challenges of working with a different kind of customer relationship – though many of the best-practice communication principles are transferable between industries,” said Pippa.

For the premium motorcycle manufacturer Harley-Davidson, the performance of their customer services is at least as important as the performance on the road of their aspirational machines. As one of the world’s most iconic brands, Harley-Davidson guards its reputation closely and chooses its business partners with care.

Since mid-2006, Harley-Davidson’s recall programme across its European network has been handled by Eclipse Marketing. From that beginning, the relationship between the agency and the motorcycle maker has grown considerably, and now encompasses much wider customer care activities, such as database development, lead management and telemarketing.

Eclipse Senior Account Director Helen Simson explained further. “When we were originally appointed, it was to handle recalls across the Harley-Davidson European network. Based on the high level of service they received from us, Harley-Davidson invited us to take part in a series of competitive tenders for other services, in which, I am happy to say, Eclipse was successful.”

Database marketing agency, Eclipse Marketing, has been awarded Financial Services Authority accreditation, following a six month monitoring and assessment process.

Karen Mapstone, Eclipse’s new business development director, said: “The FSA process was rigorous and we invested a great deal into gaining this accreditation, in terms of time, money and effort. So we’re delighted to have achieved it and proud to join the elite band of marketing agencies with FSA approval.”