Are marketers wasting their time and money targeting their efforts on the youth market while ignoring the highest earners in the UK, the baby boomers? That’s the question posed by a new survey, out this week.

The study revealed that 45-65 year olds are given much less attention in marketing campaigns than the younger generation. This suggests an inbuilt prejudice towards the younger consumer. Perhaps the industry needs to take a harder look at its targeting.

This chimes with what we at Eclipse Marketing have been saying for some time. Click here for a related item on older audiences.

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