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Businesses should improve efforts to reach over-50s

June 3rd, 2008 // Permalink

Direct marketing is the key to improving the reach to the over 50s sectors, according to new research by marketing agency Millennium.  Apparently nearly 60% of people in this age bracket felt that advertising to their age group was patronizing and that the most popular channel for this sector was found to be online marketing.

Marketers need to change their approach in marketing to this particular group if they are to cash in on the ‘grey’ pound.

For further comment, read our article about the baby boomers.

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This entry was posted on Tuesday, June 3rd, 2008 at 3:22 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Businesses should improve efforts to reach over-50s”

  1. Marta caricato Says:
    June 9th, 2008 at 5:04 pm

    I couldn’t agree more. And, may I add, marketers should stop using cheesy imagery of loving, perfectly groomed, 50+ couple walking on the beach.

    Incidentally, whenever we tested this, the results were very good.

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