Comments on: Businesses should improve efforts to reach over-50s http://www.e-clipsblog.co.uk/2008/06/03/businesses-should-improve-efforts-to-reach-over-50s/ Just another WordPress weblog Tue, 6 Jan 2009 14:18:13 +0000 http://wordpress.org/?v=2.3.1 By: Marta caricato http://www.e-clipsblog.co.uk/2008/06/03/businesses-should-improve-efforts-to-reach-over-50s/#comment-578 Marta caricato Mon, 09 Jun 2008 16:04:27 +0000 http://www.e-clipsblog.co.uk/2008/06/03/businesses-should-improve-efforts-to-reach-over-50s/#comment-578 I couldn't agree more. And, may I add, marketers should stop using cheesy imagery of loving, perfectly groomed, 50+ couple walking on the beach. Incidentally, whenever we tested this, the results were very good. I couldn’t agree more. And, may I add, marketers should stop using cheesy imagery of loving, perfectly groomed, 50+ couple walking on the beach.

Incidentally, whenever we tested this, the results were very good.

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