2008 has been the most successful year to date for the YDMA with more than 150 teams from across the UK submitting their direct marketing campaigns to the competition.

Pupils from 12 schools across the UK have beaten off tough competition to become YDMA finalists. The winning teams will be announced at a ceremony at The Magic Circle Headquarters in London on 13 June.

The YDMA involved school teams devising a direct marketing campaign which incorporated a direct mail element, for one of three charity partners: The Guide Dog’s Association, RNLI or Friends of the Earth. The competition was open to students aged between 11 and 15.

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