TNT Post customers will be able to access a web-based carbon calculator, to measure the carbon impact of all contributing mail fulfillment elements used to produce and deliver their mailings.

The service comes in response to the government’s target of reducing carbon emissions by 20% by 2020 and the Direct Marketing Association’s 2003 agreement with the government, which commits the direct marketing industry to reduce its environmental impact over the next 10 years.

The aim is to reduce landfill, to benefit the environment, while also leading to more effectively targeted direct marketing.
The calculator takes into account the entire mailing chain, from the type of paper, ink and packaging used, to the fulfilment, data cleansing, undeliverables capturing, transportation and delivery of each mail item.

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