This year, the DMA awards will feature three more digital categories to reflect the adaptation of direct marketing as people spend more time online.

Last year there were three digital categories – email, digital execution and digital journey. Now there are six – online advertising, email, campaign websites, mobile marketing, eCRM, and new applications/use of new technology. The last is designed to include things such as widgets, social networking and branded content.

Heather Westgate, chair of the DMA Awards committee, said: “By including these new categories, the DMAs are moving forward and reflecting the changes in our industry.”

The DMA will be calling for entries from July 20. The Awards evening will be on December 9.

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