Email voted most popular contact medium
A survey by Direct Magazine registers an increase of 10% from 2007, in the usage of e-mail marketing by direct marketers.
According to the report, contacting prospects through e-mail is fast becoming the most desired medium employed by the direct marketers, with over 70% contacting customers via e-mail.
However, this development doesn’t signal the end of snail mail. If not as popular, it continues to be utilized as an accompaniment for marketing strategies. The report details that 66% of direct marketers still harness direct mail as a supplement to e-mail. This is a 4% decrease from 2007. The report also records that 59% of direct marketers also use snail mail to reach sales prospects.
Search marketing is also speeding up as a favoured marketing tool. The statistics reveal that 39% of the direct marketers are also focusing on search marketing.
Marketers searching for lucrative product sales are being drawn to email marketing which helps in establishing a direct response system with the customers.
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July 22nd, 2008 at 7:49 pm
I am not surprised. I don’t actually use e-mail marketing myself. But I have noticed that I don’t mind email marketing and there is some email marketing that is good, and other email marketing that is terrible.
What I like:
When the email has something that is:
- relevant to me
- doesn’t take itself too seriously
- has nice graphics