Classical music download website Classical.com is using Bluetooth marketing at the Royal Albert Hall during The Proms season.

Concert-goers entering the hall with their Bluetooth reception on will receive a viral mobile film, which includes a link to access a free download from each night’s concert via a computer.

Classical.com has shifted its marketing spend away from banner ads, email and search marketing to proximity-focused mobile and viral work.

Roger Press, founder of Classical.com, said: “It’s more than just a giveaway. Our retail experience with background information about the music and composers is of the best, making us the number one place to sample, buy and enjoy music recordings.

“So why not reward our fans and introduce others to this work.”

PAGE TOP

     What are these?

This entry was posted on Monday, July 21st, 2008 at 10:21 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.