Time to put the DM house in order
July 28th, 2008 // Permalink
If the UK DM industry doesn’t do something soon about putting its house in order, it risks pushing the Government into introducing an opted-in system, says Giles Hill in Precision Marketing.
Though the national waste strategy is more than a year old, he says, there is little evidence of a decrease in unsolicited and misdirected DM campaigns, leaving the green revolution a long way off.
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