A letter in New Media Age suggests a novel way of encouraging increasingly reticent customers to part with their personal data.

Why not, argues Rudy Tambala, head of internet and innovation at Ministry of Sound, set up a dating agency in every business? You get your portfolio of detailed consumer profiles, the people who apply get a chance for love. What could be better?

PAGE TOP

     What are these?

This entry was posted on Monday, August 4th, 2008 at 5:33 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.