Royal Mail appeals to all the senses
August 6th, 2008 // Permalink
In a bid to promote its own marketing products and services, Royal Mail is launching a direct mail drive which it hopes will engage customers by appealing to all of the five senses. They hope that by moving away from the traditional leaflet and letter format to a media pack including a CD, customers will take a “seed” idea and “grow” it into their own, customised marketing solution.
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