http://www.e-clipsblog.co.uk/2008/08/19/wh-smith-replaces-clubcard-with-new-loyalty-scheme/ Just another WordPress weblog Tue, 6 Jan 2009 15:21:01 +0000 http://wordpress.org/?v=2.3.1 http://www.e-clipsblog.co.uk/2008/08/19/wh-smith-replaces-clubcard-with-new-loyalty-scheme/#comment-1308 val Sat, 29 Nov 2008 13:53:05 +0000 http://www.e-clipsblog.co.uk/2008/08/19/wh-smith-replaces-clubcard-with-new-loyalty-scheme/#comment-1308 Se você esta procurando marketing digital visite www.btoweb.com.br Se você esta procurando marketing digital visite www.btoweb.com.br

]]> http://www.e-clipsblog.co.uk/2008/08/19/wh-smith-replaces-clubcard-with-new-loyalty-scheme/#comment-1053 Hilary Cass Sun, 26 Oct 2008 10:52:31 +0000 http://www.e-clipsblog.co.uk/2008/08/19/wh-smith-replaces-clubcard-with-new-loyalty-scheme/#comment-1053 There is no reason why better offers to the customer could not be provided through the ongoing use of a card rather than resorting to email offers and vouchers. The latter excludes a number of elderly people who do not have access to email. It also increases the need to circulate vouchers and print emails, which is ridiculously environmentally unfriendly. Accumulating 'credits' on a card carried in a purse is more friendly to the environment as well as to those unable to use email. This is bluntly an attempt to gain access to free advertising to customers, and has little to do with real benefit to the consumer. There is no reason why better offers to the customer could not be provided through the ongoing use of a card rather than resorting to email offers and vouchers. The latter excludes a number of elderly people who do not have access to email. It also increases the need to circulate vouchers and print emails, which is ridiculously environmentally unfriendly. Accumulating ‘credits’ on a card carried in a purse is more friendly to the environment as well as to those unable to use email.
This is bluntly an attempt to gain access to free advertising to customers, and has little to do with real benefit to the consumer.

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