The Matter Box, piloted at the beginning of the year, is now being distributed by Royal Mail to around 30,000 people who said they wanted to experience this freebie boxfull of goodies.Royal Mail wanted to create a bit of a stir and it seems they’ve succeeded – the story appeared in the Mail on Sunday – albeit with a rather misleading headline to what is actually quite a positive story.You can also see The Matter Box being opened on YouTube, and being talked about on all sorts of blogs.

This is clever junk mail – people were actually asked to subscribe to it and are saying ‘yes’ in their thousands! The first box included some great brands - Nintendo Wii, Virgin Atlantic, Nissan, Sony Bravia.

We don’t know what’s in store for the next Matter Box delivery in October, but we’ll certainly be keeping an eye out and might well get some of our clients involved.

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This entry was posted on Monday, September 15th, 2008 at 5:53 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.