You can put away your hankies. The death of direct mail, widely reported in blog posts, has been greatly exaggerated. That’s according to Eye Candy, who dismisses such talk as ‘a bunch of hype’.

Pulling together some interesting statistics on print media, Eye Candy finds that catalogues are still the primary sales channel for the majority of businesses, and that most people have made a purchase following an email marketing message or in response to direct mail. 

So, direct mail is still very much alive and kicking!

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