Silent calls really annoy consumers. Good news then that Ofcom is clamping down on irresponsible dialling.

Last week, the regulator hit Barclaycard with a maximum £50,000 fine for the “most serious and persistent” case of silent calls they’d ever seen and slapped the wrists of the LibDems for making automated calls without consent.

As Rufus Grig so rightly points out, there’s no excuse for silent call abuse on this level, especially for organisations of this size and high profile.

At Eclipse we welcome this crackdown and the spread of good practice. High levels of abandoned calls give us all a bad name.

It’s worth reminding ourselves of the new requirements on silent calls, in force since March 2006:
• abandoned call rate must be no more than three per cent of live calls on each campaign over a 24 hour period
• in the event of an abandoned call, a brief recorded message must be played within two seconds, identifying the organisation on whose behalf the call was made

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