Children’s charity NCH - formerly known as the Children’s charity- is launching its final direct mail campaign before rebranding as Action for Children.

The charity is unveiling a hard-hitting appeal using an illustrated pop-up storybook that follows the traumatic and sad life of ‘Emily’, which is eventually turned around with the help of the charity.

The drive, which is part of the charity’s CRM strategy, has been created by Tangible Response. Donors are being asked to support NCH’s Therapeutic Foster Care, which helped Emily turn her life around by providing stability and mentoring.