The way in which companies market their products and services has changed with the growth of social media. Advances in technology have meant social interaction and the manner in which information is presented has changed dramatically. 

The only downside to this is that everyone is now playing the same game, utilising social media in the same way. Companies are seeing what works for others and are quick to follow suit.

As commented on emersondirect, people need to be doing more, thinking bigger and being smarter.

The blogger pleads with companies to step back and think about the ways and means in which social media can be of benefit to their organisation - not just follow the herd.

Read more about social media here and in Chris Thorneycroft Smith’s comment.

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This entry was posted on Tuesday, October 7th, 2008 at 3:52 pm and is filed under Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.