Brands are being increasingly lobbied by consumers to reinstate confectionary products.

With the demand for the return of original Monster Munch and Wispa bars, following campaigns on social networking sites, confectionary giants were forced to bring them back. Paying more attention to what customers want.

Marketing Week reports that The Natural Confectionary Company is going a step further, inviting its consumers to have more of a say by creating their own digital advertising campaigns. 

The ‘movie maker’ and ’Halloween machine’ allow users to create their own action, horror or romance films by responding to a series of questions on their website.

As consumers are becoming increasingly active in voicing their opinions, using social media sites to drive demand, some manufacturers are encouraging them to play a more leading role in deciding which products make it to market and how they are promoted.

PAGE TOP

     What are these?

This entry was posted on Friday, October 17th, 2008 at 10:53 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.