Whatever the outcome, digital’s the winner
With just a few hours to go before the end of the American presidential campaign, it’s instructive to reflect on the part that digital marketing techniques have played.
Will UK politicians apply the lessons of the US election in their home grown campaigns, asks Noelle MacElhatton at Brand Republic? Hell, yes, comes the reply!
As Paul Glazowski says on Mashable, this truly has been the YouTube election. He comments: “Plenty of us can delight in the fact that the people have influenced things more than they ever have before.”
It’s a thought echoed on Geeky Corner, where you’ll find a list of the many sites and services that made this “the most socially involved election in modern history.” One of the highlights selected is YouTube’s Video Your Vote, where people are encouraged to “video their voting experience.”
Only in America, you might say – at least for now.
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