Keep it under your hat, here’s a new marketing brainwave!
November 14th, 2008 // Permalink
Just when you thought you’d heard of everything … a company in Japan has launched a new service that scans brainwaves to measure consumers’ response to new products.
‘Neuro marketing’ is described as an ‘innovative approach to marketing research’ in The Telegraph. The repeat exposure to the same advert or product, it is claimed, can enable scientists to uncover subconscious responses.
Sounds all every hi-tech - until you get to the part that describes how volunteer consumers have to wear a specially-designed baseball cap to measure their brainwaves.
Subscribe to entries
