A data strategy employing traditional methods of marketing may be the key to survival for businesses struggling in the recession, according to a new survey.

In recent times direct mail has been overtaken by less costly marketing methods such as email marketing. However, research has found that direct marketing is eight times more effective than other strategies.

A huge strength of direct mail is that it has the ability to be more personalised than any other marketing method, making customers feel valued.

Many experts believe that personalisation and presentation are key to ensuring the success of direct marketing campaigns.

Start-up and growing businesses are more suited to mailing options when it comes down to deciding a marketing technique, particularly if they use data quality software.

As featured on qas.co.uk.

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