The Direct Marketing Association (DMA) has revealed it intends to be “a bit more dangerous” as it unveiled details of new strategy for the organisation.

Details of its new strategy, including the launch of more services, products, a broadening of its representation and creation of new policy groups, were unveiled by DMA’s chief of membership and brand, Robert Keitch.

Keitch announced the launch of several new products and “added-value” services, including a new business development service and schemes around mobile marketing and data security.

These changes aim to reflect DMA’s new mindset and to “stop being risk adverse”, as it’s developing six more products to be launched in the next 12 months.

The DMA will also form two new policy groups addressing sustainability and digital marketing, as well as planning to reformat its events and workshops.

As featured on mad.co.uk.

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