According to a mobile marketing expert, businesses should consider integrating mobile into their direct marketing campaigns to target the most consumers possible.

Recent research has indicated at least 50 per cent of the global population own a mobile phone and keep them close by throughout the day.

Mike Wehrs, president of the Mobile Marketing Association, claims  that no other direct marketing channel allows a brand to reach consumers on a regular and consistent basis.

Mobile phones are one of the main things consumers have on them throughout the day. By integrating it into a marketing campaign, brands can convey a message to a huge portion of consumers.

According to a recent article in DMnews.com, businesses can enhance their relationship with the customers by using mobile phones in their existing marketing campaigns.

As featured on businessstrata.com.

PAGE TOP

     What are these?

This entry was posted on Monday, July 20th, 2009 at 9:22 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.