Following a test earlier this year, Ford is launching a variable data print strategy for its direct mail programme that will result in consumers receiving more than 1 million pieces of relevant mail annually.

The automotive company is rolling out the programme across its entire portfolio of extended service products, a process it expects to complete in the next six months.

It has been revealed that companies should use their direct marketing to promote a strong brand message.

This is the view of experts who believe branding is vitally important in the current economic climate.

The Liberal Democrats are set to mount a direct mail campaign as part of an attempt to target undecided voters for the 2010 General Election.

The plan, according to a report in the Guardian, is to target more than 200 seats - the largest number ever for the party. The Lib Dems currently hold 63 seats.

According to new research, the recession is increasing the popularity of email marketing.

The study reveals that while spending on more traditional channels is set to fall this year, 40 per cent expect to boost outlay on email marketing, with a further 50 per cent expecting spending levels to stay the same.

BT, one of the UK’s biggest spenders on direct mail, and insurer More Than, have called on Royal Mail postal workers to end the strike, or else face defection by direct mail users to other channels.

BT was the UK’s second biggest spender on direct mail in the period July 2008-June 2009, according to Nielsen Media Research.