Marketing Week’s feature (21.10.09) on direct mail talks about how brands are driving consumers from the doormat to the keyboard.

Eclipse Marketing’s Business Development Director Leighton Morgans comments on the relationship between direct mail and digital and how this winning combination will benefit marketers and brands.

For the full article click here. 

New research has suggested that businesses need to do more to promote the importance of recycling direct marketing to their audience.

The study found that only one in ten inserts placed in direct marketing messages included an environmental message or a recycled logo.

Key figures from the direct mail and marketing industry have voiced concerns about the effect ongoing postal strikes are having on their businesses.

Fresh strike action continues today as talks between Royal Mail and the Communication Workers Union (CWU) have yet to reach an agreement.

Customer relationship management (CRM) solutions could help businesses adjust to the new software and maximise efficiency.

CRM solutions are particularly user-friendly and will benefit companies that choose to adopt them, as they’re more likely to bring about returns on investment quickly than programmes that business and their staff need to take time to adjust to.

The Communication Workers Union (CWU) is going to the High Court to stop Royal Mail using temporary workers to clear the post backlog caused by the strikes.

Royal Mail had planned on hiring 30,000 temporary workers to deal with the backlog of post, especially direct mail, and insist it’s within the law. However, the CWU believe it can clearly show that Royal Mail is breaking employment law.