Zurich named Marketer of the Year by the Direct Marketing Association
The DMA Marketer of the Year honors an individual or company who has contributed to direct marketing excellence in the last 12 months, and has exhibited corporate and environmental responsibility.
This year’s winner was Zurich which was recognised for its achievement, innovation, and leadership in direct marketing.
Marketer of the Year award recipients must have shown a significant impact on the marketing community by demonstrating leadership through the implementation of new products or services, processes or personal growth.
“Zurich is an innovative organisation that has made a significant impact with its direct marketing focus over the last year,” said Barbara Parker, DMA’s Director, Award Programs.
She adds, “The Company’s HelpPoint campaign has been transformative to the culture and perception of the business and serves as a benchmark for others trying to strengthen important rapport with their customers. Their efforts exceed our requirements for this distinction.”
Launched in September 2008, the Zurich HelpPoint global campaign is one of the largest global marketing initiatives. The campaign has spanned more than 140 countries, over six media channels and hundreds of individual executions.
The Zurich HelpPoint campaign is based upon extensive market research to enable a precise understanding of insurance customers’ wants and needs. In total, the research involved more than 39,000 customers in 12 countries.
The term ‘Zurich HelpPoint’ captures the company’s commitment of delivering when it matters in an easy-to-understand, highly recognisable approach that would be meaningful to customers across all lines of business and geographies.
As featured on Reuters.
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