According to research, many small businesses were left relatively unaffected by the Royal Mail strike, opting to send most of their correspondence electronically.

A high proportion claimed that the strike would have little or no effect on their day-to-day business as they opted to use the internet for most of their correspondence.

Many small businesses have already made the transition to electronic based communications some time ago, relying mainly on the Royal Mail for delivery of cheques from customers and items which had to be sent physically.

There is a common belief that Royal Mail management are failing to embrace new technology as part of their offering. Many believe they need to turn its attention to the web for valuable customer insight and take into account the views of its customers and what they want from their postal service in the future.

People are becoming a lot more vocal online and willing to express their views and opinions with their peers, this activity is gaining many businesses an opportunity to build their brand globally at a very low cost. The Post Office could be fast becoming out-dated, unless they utilise this new technology for the businesses.

As featured on Fresh Business Thinking.

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