As major companies see growth potential in Asia, many are utlising direct marketing in an attempt to bring their product or service directly to the customer in an increasingly crowded and competitive market.

According to experts, Asian consumers, long accustomed to doing business with trusted family or friends to avoid scams, see contact with direct marketers as safe avenues to get to study a product in a world of commercial uncertainty.

People still reply to direct mail, as they want to be marketed to. These sort of relationships in Asia are very strong, more so than in America, and they get things done.

This is shown by the fact every major firm active in Asia uses both direct and indirect marketing, with the direct portion growing.

According to research, last year’s direct sales in Asia increased 5 percent to $40 billion, up from a 0.4 percent increase in 2007, largely due to expanding markets such as China and India.

Also about 48 percent of the $150.3 billion spent globally on direct marketing will go to Asia by 2012. Direct marketing costs far less than mass advertising, with marketing officials claiming it gives them “more bang for their buck.”

As featured on Reuters.

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