According to research, direct mail could be making a comeback. It has been suggested businesses may benefit from sending direct mail rather than email bulletins to their customers.

The news comes as companies that are recovering from the impact of the recession will now be looking to up their direct marketing spend.

Although many organisations use emails to promote their products and services, it is highly likely that the information is not getting through to consumers due to spam filters. This is when direct mail should be considered as an alternative.

The research also revealed that people are more likely to open mail concerning financial and lifestyle changes after lunch than in the morning.

Many businesses will be turning to the direct marketing sector as they look to boost themselves in the aftermath of the economic downturn.

As featured on qas.co.uk.

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