Nativity cribs were ‘abandoned’ at major locations around London to highlight the lack of safe houses for street children. The direct marketing campaign was organised by experiential agency Nude and will be followed by advertising on the London Underground.

The recent RLNI interactive campaign has transformed its brand into one of the most talked about charities online by the youth sector. To persuade an audience more likely to be interested in the X-Factor, Twilight and Gossip Girl to follow topics on lifeboat crews and lifeguards is no mean feat and credit due to the RLNI’s direct marketing agency Proximity. The campaign was awarded the Direct Marketing Association’s 2009 Grand Prix award for making an “important step-change for direct marketing in the digital age”.

According to a report, email marketing was found to be a commonly used marketing channel among growing businesses and is a likely option for companies moving forward.

The report found that of all strategies, email marketing generates the highest direct marketing conversion rates, while Twitter is the most effective means of extending advertising reach.

According to data experts, business data lists for direct marketing promotions should focus on clients that have expressed interest in a product or service.

They state that the quality of data lists was crucial to direct marketing campaigns, adding that any list should target prospective clients with a prior awareness of the company.

According to a new study, businesses are likely to increase their spend on online direct marketing tactics next year.

The research revealed that businesses, with more time and money to spend on marketing, are deciding to focus their spend online.