Businesses have been urged to take personalisation seriously when considering email marketing designs.

According to UTalkMarketing, the range of technology available to firms means the days of sending the same mass messages to subscribers are long gone.

It explained that content can now be amended to suit a range of needs and tastes, as data on a company’s purchase history or size can be used to ensure each message is tailored.

Using email is fast becoming a mainstream marketing tool; therefore, it’s vital to ensure the messages are more relevant and valuable than that of competitors. Personalisation and great content can make emails ‘must reads’, rather than simply being banished to the junk folder.

Recent figures published by the Direct Marketing Association (DMA) found that 70 per cent of companies are looking to increase their expenditure on email promotions over the next 12 months.

As featured on Businessstrata.com.

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