Social media has been identified as a platform that could give organisations long-tern gains when integrated with online direct marketing.

This is despite research from Econsultancy’s Social Media and Online PR report revealing that one-third of businesses are not planning to boost spending on social media in 2010.

The report states that businesses have yet to invest any of their marketing spend on social media, with many citing problems of engagement as the main reason for their reluctance to invest.

The study also revealed that micro-blogging, most notably Twitter, is now the most widely adopted social media tactic, as it’s used by 78 per cent of company respondents.

Many believe that businesses´ reluctance to spend on social media was not rooted in concerns about cost but more so about what they would get back in return.

Organisations generally spend way less money on social media executions than on print or television advertising, direct mail, etc. However, social media is an invaluable tool in building relationships with online consumers.

As featured on Equimedia.co.uk.

PAGE TOP

     What are these?

This entry was posted on Tuesday, December 8th, 2009 at 10:21 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.