According to a survey by New Media Age (NMA), big name brands are not using micro-blogging site Twitter for online direct marketing.

It revealed that 74 per cent of the 500 super-brands questioned have no presence on Twitter at all. Also of the 130 that do use the micro-blogging site, less than half “tweet” daily.

NMA claims that brands should use social media to communicate on a more personal level with their customers. Too many marketers have forgotten how to have conversations with consumers because for years they’ve been taught to “yell” at them.

NMA adds that consumers are “rejecting that approach”, leaving many marketers confused about how to connect with customers.

These survey results come after it was revealed that online direct marketing via social media has generated an impressive return on investment for Dell, with its Twitter presence leading to a revenue increase of $6.5 million (£3.9 million).

As featured on Equimedia.co.uk.

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