Direct mail has improved with rise of quality printing
A report by DM News has found that direct mail has benefited greatly from advancements in mass printing.
The analysis found that the development of high-speed inkjet presses had made direct mail more cost-effective, personalised and impressive in its presentation of promotions.
The use of business database software tools and variable imaging tools had allowed tailored direct mail campaigns to be produced on a mass scale.
According to DM News, marketers remain attracted to using direct mail because of its status as a tangible item with high-production values that a client can hold and consult at their leisure.
Recent strategies to make email marketing variable and personalised were first developed for direct mail.
As featured on Businessstrata.com.
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