According to a new study, businesses are likely to increase their spend on online direct marketing tactics next year.

The research revealed that businesses, with more time and money to spend on marketing, are deciding to focus their spend online.

The report stated that the use of online direct marketing tools such as email marketing, as well as search marketing, look set to increase over the next year. Businesses will start to try and incorporate online options as part of their overall marketing plan in a bid to attract potential new business customers.

The research also shows that use of social media sites like Twitter and Facebook will increase next year, which is especially relevant currently, as last week it was announced that Google would incorporate real-time updates from Twitter into its search results.

In another report last week it was revealed that companies are increasingly using direct marketing channels because they are more cost-effective.

The Direct Marketing Association (DMA) stated that businesses were turning to direct marketing because of its cost-effectiveness in specifically targeting clients that are most likely to be converted into customers.

As featured on Equimedia.co.uk.

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