According to a report, email marketing was found to be a commonly used marketing channel among growing businesses and is a likely option for companies moving forward.

The report found that of all strategies, email marketing generates the highest direct marketing conversion rates, while Twitter is the most effective means of extending advertising reach.

Peer-to-peer emails were shown to generate a 36.8 per cent conversion rate, but email marketers need to ensure that their messages have attractive promotional subject lines.

Social media avenues like Twitter and Facebook were also found to be areas growing businesses were looking to explore and capitalise on in the next 12 months.

It’s apparent growing businesses are adapting to market changes and are considering trying other methods, such as email marketing and other online initiatives, as this is where potential customers appear to be heading.

The survey also found that a majority of small businesses require help in developing an online presence, with only 38 per cent responding that they currently have a website.

As featured on Businesstrata.com.

PAGE TOP

     What are these?

This entry was posted on Friday, December 18th, 2009 at 10:36 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.