Lifeboat crews capture X-Factor audience
December 21st, 2009 // Permalink
The recent RLNI interactive campaign has transformed its brand into one of the most talked about charities online by the youth sector. To persuade an audience more likely to be interested in the X-Factor, Twilight and Gossip Girl to follow topics on lifeboat crews and lifeguards is no mean feat and credit due to the RLNI’s direct marketing agency Proximity. The campaign was awarded the Direct Marketing Association’s 2009 Grand Prix award for making an “important step-change for direct marketing in the digital age”.
Subscribe to entries
