Email marketing to focus on client engagement in 2010
Experts are predicting that direct marketing executives will focus on client engagement in email marketing campaigns throughout 2010.
They will increasingly look beyond email-open and click-through rates to determine the level of client engagement, with measurement data set to significantly develop in 2010 to allow email marketers to analyse how a client interacts with a company website.
The trend will focus on keeping consumers engaged for longer periods of time. Email marketing was a proven performer in 2009 for return on investment and this is likely to continue in 2010.
It is also believed that email marketing in 2010 would become increasingly integrated with social media marketing. Email marketers could engage with clients through a variety of creative ways, such as visual media like video or by directing email traffic to an exclusive custom website.
As featured on Businessstrata.com.
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