Organisations can outmanoeuvre rivals with direct mail
The key to getting ahead of business rivals is not by outspending them on advertising, but rather from outmanoeuvring their competitors.
According to the Direct Marketing Association (DMA), one way for companies to do this is through the use of direct mail.
This is because companies are able to select targeted mailing lists and create marketing messages that address the prospects’ unique and specific needs.
Due to the rise of e-communications in marketing, mailboxes are less cluttered than they used to be, meaning items of direct mail are more likely than ever to catch the attention of consumers.
Recently it was claimed that direct mail is still an effective tool for businesses and recommended that companies turn their attention to mail targeting to ensure the channel continues to provide good return on investment.
As featured on qas.co.uk.
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