Hard-selling advertisers are finding the sell not so hard nowadays as they get the consumer to do their work for them.

The minds behind the latest must-see advert - Thunderbirds’ genius Brains grooving to 90s euro-dance hit ‘Rythym is a dancer’ - are pulling the consumer puppet-strings again as the ninety second video is posted all over the net for millions to see.

Honda (UK) has started off the New Year by launching a new brand campaign to highlight its green engineering innovations - developing products which will have less impact on the environment.

They’re using a number of clever creative puzzles in the print and outdoor activity to demonstrate Honda’s passion for solving problems as well as develop a microsite called problem playground which describes the technology behind the engineering.

Self storage company Big Yellow’s tide effect ad brings wave after wave of household belongings crashing into a room. Everything from toys, musical instruments and  pieces of furniture to plates and CDs rides on a wave into the room, then disappears as it’s sucked out again by the tide. Just like putting your clutter into storage. Clever.

Another technical triumph from Sony. Apparently it took a team of 40 animators three weeks arranging the “Play-doh” bunnies to create around 100,000 still images in the one minute advertisement.The 200 brightly coloured bunnies follow in the footprints of hundreds of bouncing balls and exploding paint used in previous Sony ads. All these were produced using the same techniques used in the Wallace and Gromit moves.

In 30 elegant seconds, Vauxhall’s ecoFLEX ads get the message across. Children all over the world are shown playing with toy cars. The narrator introduces the EcoFLEX initiative that gives incentives to owners who decide to swap to the new, fuel-efficient, low-polluting Vauxhalls. The Louis Armstrong music adds just the right amount of emotion. The tagline ‘Because of them. Because of this.’ says it all. Simple. Memorable. And we get the point. See video clip.