According to experts, the move to cloud-based CRM solutions won’t be abating anytime soon, with a recent report predicting the revenue will total more than $14 billion for the enterprise application markets.

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This is the view of Frank Washkuch of DM News, who believes direct mail volumes will increase in 2010 as businesses seek to improve performance through direct marketing.

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According to the Direct Marketing Association (DMA), one way for companies to do this is through the use of direct mail.

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It has been claimed that despite email marketing being a proven winner in online direct marketing, companies should aim to get the most use out of the tool through a variety of imaginative of creative ways.

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Russell Parsons, a columnist for Marketing Week, has stated the slow economic recovery will mean that marketing budgets will remain under intense scrutiny in 2010.

Writing for Marketing Week, he claims that direct marketers would have to demonstrate their strategies are cost-effective and efficient in the coming year.

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Writing for Marketing Week, Mr. Thomson claims that the explosion of personal technology during the last ten years had created a wide range of opportunities for marketers. However, this development has put control firmly in the hands of prospects, requiring marketers to attempt engagement across numerous platforms.

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They will increasingly look beyond email-open and click-through rates to determine the level of client engagement, with measurement data set to significantly develop in 2010 to allow email marketers to analyse how a client interacts with a company website.

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Nativity cribs were ‘abandoned’ at major locations around London to highlight the lack of safe houses for street children. The direct marketing campaign was organised by experiential agency Nude and will be followed by advertising on the London Underground.

The recent RLNI interactive campaign has transformed its brand into one of the most talked about charities online by the youth sector. To persuade an audience more likely to be interested in the X-Factor, Twilight and Gossip Girl to follow topics on lifeboat crews and lifeguards is no mean feat and credit due to the RLNI’s direct marketing agency Proximity. The campaign was awarded the Direct Marketing Association’s 2009 Grand Prix award for making an “important step-change for direct marketing in the digital age”.

The report found that of all strategies, email marketing generates the highest direct marketing conversion rates, while Twitter is the most effective means of extending advertising reach.

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