http://www.e-clipsblog.co.uk Just another WordPress weblog Tue, 07 Oct 2008 16:15:02 +0000 http://backend.userland.com/rss092 en The way in which companies market their products and services has changed with the growth of social media. Advances in technology have meant social interaction and the manner in which information is presented has changed dramatically.  The only downside to this is that everyone is now playing the same game, utilising ... http://www.e-clipsblog.co.uk/2008/10/07/the-social-media-bug/ Are companies really aware whether their call centres are operating at maximum productivity levels? Quite often contact centres may have grown from being a small space in a back office with a few desks to a fully operational call centre, but the technology will have remained unchanged. This can lead to outdated ... http://www.e-clipsblog.co.uk/2008/10/03/how-to-optimise-your-reputation-and-your-business/ By Leighton Morgans, Business Development Director, Eclipse Marketing Is technology capable of replacing humans for some marketing functions? Can it deliver a service that is as good? Is it time for us to revise our preconceptions about semantic technology in the workplace?The answer to all three questions is a resounding ... http://www.e-clipsblog.co.uk/2008/10/01/time-to-take-semantics-seriously/ Silent calls really annoy consumers. Good news then that Ofcom is clamping down on irresponsible dialling. Last week, the regulator hit Barclaycard with a maximum £50,000 fine for the "most serious and persistent" case of silent calls they’d ever seen and slapped the wrists of the LibDems for making automated calls ... http://www.e-clipsblog.co.uk/2008/09/29/no-excuse-for-silent-call-abuse/ In times of economic turbulence, ensuring that call centre managers pick up the phone in the right manner, and with their client front-of-mind at all times, is crucial. According to Precision Marketing, it's vital to match an agent’s profile to both the client’s brand culture and the target audience. Agents will ... http://www.e-clipsblog.co.uk/2008/09/25/getting-the-right-agent-is-crucial/ You can put away your hankies. The death of direct mail, widely reported in blog posts, has been greatly exaggerated. That’s according to Eye Candy, who dismisses such talk as 'a bunch of hype'. Pulling together some interesting statistics on print media, Eye Candy finds that catalogues are still the primary sales ... http://www.e-clipsblog.co.uk/2008/09/19/death-of-dm-greatly-exaggerated/ The Matter Box, piloted at the beginning of the year, is now being distributed by Royal Mail to around 30,000 people who said they wanted to experience this freebie boxfull of goodies.Royal Mail wanted to create a bit of a stir and it seems they’ve succeeded – the story appeared ... http://www.e-clipsblog.co.uk/2008/09/15/oh-dear-what-can-the-matter-be/ We’ve talked about the power of social media before and most forward thinking companies know by now that they should be paying attention to the business of social networking. We say ‘business’ because social networking has become an integral part of the way we work today. Testament to this is ... http://www.e-clipsblog.co.uk/2008/09/11/social-media-draws-in-major-brands/ Children’s charity NCH - formerly known as the Children’s charity- is launching its final direct mail campaign before rebranding as Action for Children. The charity is unveiling a hard-hitting appeal using an illustrated pop-up storybook that follows the traumatic and sad life of ‘Emily’, which is eventually turned around with the ... http://www.e-clipsblog.co.uk/2008/09/03/childrens-charity-launches-hard-hitting-campaign/ A ban on the sale of voter’s personal could be on the cards as 98 percent of local government officials vote against the practice. Since 2002 anyone registering to vote in England has been able to opt out of appearing on the lists made available for unsolicited mail-outs, and to date ... http://www.e-clipsblog.co.uk/2008/08/29/ban-on-data-direct-mail-companies/