http://www.e-clipsblog.co.uk Just another WordPress weblog Tue, 12 Jan 2010 09:43:11 +0000 http://backend.userland.com/rss092 en Companies are increasingly adopting “cloud”-based CRM solutions, as they continue to discover the many advantages cloud-based systems have over on-premises systems. According to experts, the move to cloud-based CRM solutions won’t be abating anytime soon, with a recent report predicting the revenue will total more than $14 billion for the enterprise ... http://www.e-clipsblog.co.uk/2010/01/12/cloud-based-crm-solutions-poised-for-further-growth-in-2010/ Direct mail adapted to point clients towards promotions on digital platforms is one of the many aspects of the marketing channel that can thrive in 2010. This is the view of Frank Washkuch of DM News, who believes direct mail volumes will increase in 2010 as businesses seek to improve performance ... http://www.e-clipsblog.co.uk/2010/01/11/adapted-direct-mail-can-thrive-in-2010/ The key to getting ahead of business rivals is not by outspending them on advertising, but rather from outmanoeuvring their competitors. According to the Direct Marketing Association (DMA), one way for companies to do this is through the use of direct mail. http://www.e-clipsblog.co.uk/2010/01/08/organisations-can-outmanoeuvre-rivals-with-direct-mail/ With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd. It has been claimed that despite email marketing being a proven winner in online direct marketing, companies should aim to get the most use out of the ... http://www.e-clipsblog.co.uk/2010/01/07/online-direct-marketing-should-aim-to-stand-out/ Russell Parsons, a columnist for Marketing Week, has stated the slow economic recovery will mean that marketing budgets will remain under intense scrutiny in 2010. Writing for Marketing Week, he claims that direct marketers would have to demonstrate their strategies are cost-effective and efficient in the coming year. http://www.e-clipsblog.co.uk/2010/01/06/direct-marketers-must-earn-their-budgets/ According to expert opinion from Mark Thomson, Media Director at Royal Mail, direct marketing strategies can improve client engagement by optimising a variety of promotional channels. Writing for Marketing Week, Mr. Thomson claims that the explosion of personal technology during the last ten years had created a wide range of opportunities ... http://www.e-clipsblog.co.uk/2010/01/05/direct-mail-should-combine-multiple-platforms/ Experts are predicting that direct marketing executives will focus on client engagement in email marketing campaigns throughout 2010. They will increasingly look beyond email-open and click-through rates to determine the level of client engagement, with measurement data set to significantly develop in 2010 to allow email marketers to analyse how a ... http://www.e-clipsblog.co.uk/2010/01/04/email-marketing-to-focus-on-client-engagement-in-2010/ Nativity cribs were 'abandoned' at major locations around London to highlight the lack of safe houses for street children. The direct marketing campaign was organised by experiential agency Nude and will be followed by advertising on the London Underground. http://www.e-clipsblog.co.uk/2009/12/22/direct-marketing-helps-londons-railway-children/ The recent RLNI interactive campaign has transformed its brand into one of the most talked about charities online by the youth sector. To persuade an audience more likely to be interested in the X-Factor, Twilight and Gossip Girl to follow topics on lifeboat crews and lifeguards is no mean feat ... http://www.e-clipsblog.co.uk/2009/12/21/lifeboat-crews-capture-x-factor-audience/ According to a report, email marketing was found to be a commonly used marketing channel among growing businesses and is a likely option for companies moving forward. The report found that of all strategies, email marketing generates the highest direct marketing conversion rates, while Twitter is the most effective means of ... http://www.e-clipsblog.co.uk/2009/12/18/growing-businesses-likely-to-adopt-email-marketing-in-2010/