by Chris Thorneycroft Smith, associate director, Eclipse Marketing

My experience in the UK automotive industry taught me many things. One of the most important is that, when it comes to marketing, if you don’t constantly innovate you’ll be left a distant speck in your competitors’ rearview mirrors.

It used to be that the UK automotive sector was in the vanguard of marketing, setting the trends and leading the field. I’m not sure this is true any more. In recent years the world of marketing has changed almost beyond recognition. Unfortunately, automobile industry marketing – particularly to its retail customers – hasn’t kept pace. 

Eclipse Marketing has appointed Pippa Turnbull as a senior account manager.

For Pippa, this new appointment with the database marketing agency marks a departure from her previous role in the automotive industry, where she was direct marketing executive for BMW UK. She’s now spearheading the Eclipse team working on a major account for the food products company, Alpro soya.

“I’m very much looking forward to working in a different sector and to the challenges of working with a different kind of customer relationship – though many of the best-practice communication principles are transferable between industries,” said Pippa.