According to data experts, business data lists for direct marketing promotions should focus on clients that have expressed interest in a product or service.

They state that the quality of data lists was crucial to direct marketing campaigns, adding that any list should target prospective clients with a prior awareness of the company.

According to a new study, businesses are likely to increase their spend on online direct marketing tactics next year.

The research revealed that businesses, with more time and money to spend on marketing, are deciding to focus their spend online.

Businesses seeking a great return on investment should consider investing in customer relationship management (CRM).

This claim follows a study by the Chartered Institute of Marketing (CIM) that found the process is particularly popular among industry professionals.

Social media has been identified as a platform that could give organisations long-tern gains when integrated with online direct marketing.

This is despite research from Econsultancy’s Social Media and Online PR report revealing that one-third of businesses are not planning to boost spending on social media in 2010.

Businesses have been urged to take personalisation seriously when considering email marketing designs.

According to UTalkMarketing, the range of technology available to firms means the days of sending the same mass messages to subscribers are long gone.