According to experts, direct marketers can learn from the personal touch offered by luxury brands.

People often talk about luxury brands providing the personal touch, but it is not something you often hear about in direct marketing, as it usually offers personalisation, but never ‘the personal touch’.

According to experts, marketers must not abandon tried and tested methods of getting their message across just because new channels are emerging.

It has been claimed that marketing methods, such as direct mail, still has a lot to offer despite the advent of the internet and social media.

According to the Direct Marketing Association (DMA), winning consumer trust is vital if mobile marketing is to be successful.

The DMA’s research found more than half of respondents didn’t feel the opt-in process for receiving promotional SMS messages was clear enough.

The new direct mail opt-in law that came into effect in Germany in September could soon be implemented throughout the entire marketing and data industries in the UK.

The changes will not prevent brands from sending marketing literature to potential customers, but will restrict them from sending it out to the same mass audiences businesses have been used to.

The shortlist for a major awards event suggests that direct marketing continues to be an effective form of promotion.

Eight out of the 16 finalists in this year’s Institute of Practitioners in Advertising Effectiveness Awards used direct marketing in their entries.